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“What we need to do is change the way in which people think about guns, especially young people, and make it something that’s not cool, that it’s not acceptable, it’s not hip to carry a gun anymore, in the way in which we changed our attitudes about cigarettes.”
Holder added that he had asked advertising agencies in the nation’s capital to assist by making anti-gun ads rather than commercials “that make me buy things that I don’t really need.” He had also approached local newspapers and television stations, he said, asking them to devote prime space and time, respectively, to his anti-gun campaign.
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The Vetting – Holder 1995: We Must Brainwash People on Guns.