My wife brought an entertaining piece to my attention the other day entitled “Is Obama The New Coke”
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There are two basic scenarios for Brand Obama at this point.
One, the electorate thought they were getting one thing in Obama and instead got something very different. In other words, they wanted the change he said he would bring, but dislike the change he is actually bringing and actually believes in. In this scenario, Obama is what he is and simply won’t be able to adapt to what the Target Market demands –this spells a short stay — one term — in the White House.
Two, Obama is the change the electorate wants and he is capable of embodying this change. But the president has lost sight of his Target Market’s needs and is falling prey to inside-the-Beltway realities and left-leaning pieties and interest groups.
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Read the full article here. Clever observations.