CBS, meanwhile, reported: “The Obama administration is giving different explanations of its July 2011 deadline for the start of an Afghanistan troop withdrawal, assuring foreign officials that it applies only to the 30,000 to 35,000 additional U.S. troops that President Barack Obama is sending next year (2010), but suggesting to Congress that it covers all U.S. forces.
“The conflicting versions suggest that the administration is trying to reassure U.S. allies in the region and elsewhere that the U.S. won’t cut and run, while telling a concerned American public, Congress and Democratic Party that it has an exit strategy.”
That last CBS observation gets us to the essence of the White House’s strategic communications blunder. The president and his men have confused the effect of “political spin” — when heard as such — on domestic public opinion with its effect when heard as formal pronouncements of state by enemies, allies and institutional forces such as the Pentagon.
The American public has become accustomed to discounting the spin of politicians — even of presidents. The public views political spin the way it does professional wrestling: It’s fun to cheer or boo, but don’t take it seriously.
Unfortunately, what the president and his political operatives meant as a little useful spin for their domestic base was taken as formal policy by foreign players — and they have acted accordingly. Our two allies in the Afghan War — Pakistan and Afghanistan — having heard the “spin” as policy have irrevocably taken the strategic action of discounting America as a reliable force in theater. And, as the president’s strategy relied on gaining and keeping their trust and loyalty, his strategy has necessarily collapsed. In the coming months, we should expect many more words of explanation in Washington and many more failures in Afghanistan. Alea iacta est (the die is cast).
Even the greatest chef cannot unscramble an egg. Even the president of the United States cannot unspin his words.